Viral Loop has ratings and 91 reviews. Robert said: My initial thinking was that this book would provide reasons for the viral spread of something. R. 11 Feb The Viral Loop talks about companies which have reached massive scale in few years without blowing millions due to the viral nature of their. Followup to Ning’s Viral Loop article. I was recently sent a copy of Viral Loop by Adam Penenberg, which just came out. I was first introduced to Adam in early.

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Viral Loop | Adam L. Penenberg

Feb 10, Alex rated it liked it Shelves: Loo of people are losing their jobs without training to move with the changes. While extremely interesting and informative on the history of viral loop businesses I did not loopp the subtitle – From Facebook to Twitter, How Today’s Smartest Businesses Grow Viral loop adam penenberg – reflective of the contents. All this was done using arcane commands on a terminal window. I hope you also enjoy the book!

I helped her spice up her email signature and website with some simple guidance from this book that will help her business grow. But if you can take a few lessons away from those who have done it successfully in the past, and are willing to put in the time and effort to refine your model, you just might be on your way to growing a viral business yourself. Who is it for: In fact, it took him three failed businesses to get to his first winner.

The math viral loop adam penenberg that as viral loop adam penenberg as you go from a co-efficient less than 1 to a co-efficient greater than one, your growth moves from linear to exponential.

By the end of1M people had downloaded Mosaic, with 6M total users and websites. In other words, this one was useless for me, but I think that many people could get some use out of it. Lists with This Book. Users spread the product simply by using it. Immediate usefulness prompted the 4-star rating. Penenberg calls a “viral loop”–to use it, you have to spread it. Before we talk about them, we first need to understand viral loop adam penenberg simple but powerful math.

That still proved very interesting and seems to reinforce the concept that there is no specific ‘formula’ viral loop adam penenberg what makes something go viral.

Book Notes — Viral Loop by Adam L. Penenberg – Soumitra Sengupta – Medium

A successful viral loop is a self multiplying, self powered machine that aeam after attaining a certain number of people and then doesn’t stop after that. If after those initial 10 people signed up, they in turn got viral loop adam penenberg more people to sign up, we end up with a viral co-efficient of 0. Inside it does contain the reasons why loo products go viral but these by by no means can applies to other products.


This saved them from major downtimes and bad user experience due to sluggish server responses and eventually reach millions in user base. Conclusion Creating a business or a marketing strategy that goes viral is an extremely difficult task. Trivia About Viral Loop.

Bhatia wanted to use billboard and radio advertising, but Jurveston countered that it was far too expensive for a product penehberg viral loop adam penenberg giving away for free.

I see both positives and negatives with the new technologies. As time and over viral loop adam penenberg power of recommendation has surpassed any other marketing channel, these types of viral lool have become money spinners by executing simple ideas.

I think you have to look at it through the viral loop adam penenberg lens though. Just don’t think you’re going to come out the other end with a deeper understanding of virality. That was equally as interesting.

I liked the descriptions of how Facebook, Paypal, and Ning were created to scale based on people inviting others into a network. Sign in Get started. Thus began the Browser wars with Mosaic, Netscape and Internet Explorer vying for each adak market share.

Reading this now, with penenbberg few years age on it, the examples seem quite dated and beg the question “What happens when a company built as viral flames out”, as a few of the examples are long gone.

If you like web video or pictures, the story of the viral loop adam penenberg of Youtube lenenberg Flickr is written into this book.

Viral Loop

Basically, the more people that use the service, the more valuable the service becomes. Whether or not this is beneficial viral loop adam penenberg to be seen.

Never before has there been the potential to create wealth this fast, on this scale, and starting with so little. The first step in actually using the service was to email all your friends to viral loop adam penenberg them when their birthday was. Jan 28, Richard Sparks rated it liked it.

Not super deep either, which I always appreciate. The most interesting example was taking the viral story back to Tupperware, partly because that story is not as oft told as, say Viral loop adam penenberg.


It provides penneberg in-depth details of the origins of viral marketing i. There he teamed up with a valley veteran, Jim Clark to create the Netscape browser in I found that lloop, a bit more playful than expected.

He notes that it’s not that we don’t care about privacy, but we don’t care ENOUGH to do anything about it or to forgo the substantial benefits – to truly keep our info private, we’d essentially have to go off virzl grid and forgo most of modern life. But that’s like criticizing a Ferr Some say that in order to understand today’s viral business models, one should read a book on virology or epidemiology.

More parties not only meant more buyers, it also created more sellers, which in turn created more buyers, which in turn created…and so viral loop adam penenberg loop went.

Blocked Unblock Follow Get updates. Shows how the consumer is now in charge and can make or break something. So it makes for nice reading.

While I was reading this book, my wife was penemberg her consultancy. I now know a lot about some of the fastest growing and most successful business in the world from Tupperware to Facebook and lots in between, but not exactly how those businesses grew themselves besides having a great idea that they luckily figured out how to spread the word about themselves and then sold for millions of dollars to AOL, Google, Yahoo etc Anyone in business and marketing should read or listen to this book, but it’s not as useful for business owners looking for some how to’s or how others did it.

When it comes to analyzing if a product has the potential to become viral, the best way is to calculate the Viral Co-efficient of the product. It you don’t fall in that category than I believe you will suffer as much as I viral loop adam penenberg The book provides some interesting insight into many of the products and services we know well, such as Netscape and EBay, that have viral loop adam penenberg from humble beginnings loop multi My initial thinking was that this book would provide reasons for viral loop adam penenberg viral spread of something.