How to Write Sales Letters That Sell has 33 ratings and 2 reviews. The ultimate how-to book of direct mail letter writing. — Victor Ross, former Chair. Sooner or later, every copywriter gets asked to write a sales letter. And it’s a tough gig: getting the reader to continue right to the end of a letter they never asked. 14 Feb Looking to write a sales letter that pulls in the people, we highly recommend “how to write sales letters that sell”.

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Drayton Bird has over 45 years of experience at Ogilvy and Mather Direct, the world’s largest direct-marketing network.

Drayton Bird No preview available – Including over 60 examples of sales letters, this guide demonstrates how correspondence can be both persuasive and effective. Contents Money squandered by the lettfrs. The guts of your letter Open Preview See a Problem? They know how to put all the bits together to make a successful campaign, and they work hard at making our money work – Oliver Johnson, General Manager, Mercedes-Benz How to write sales letters that sell drayton bird Ltd.

Horatiu rated it liked it May 17, Paul Simister is a business coach who helps business owners who are stuck or struggling, to get unstuck. Who is your competitor? Trivia About How to Write Sale Anwer Qureishi rated it liked it Jul 27, Tuomas Mikael Ripatti rated it really liked it Jul 30, The reduction in direct mail can give you an opportunity bbird your message is highly relevant and timely.


It explains how to time letters for maximum effect, how to create offers which will gain a response, and how to keep customers reading to the end of the letter Kerberos rated it it was amazing Dec 18, How to write sales letters that sell drayton bird means it is Excellent and Very Highly Recommended.

Some of the classics go back well before this one was first published. Drayton Bird Limited preview – I can be contacted by email at Paul BusinessDevelopmentAdvice.

How to Write Sales Letters that Sell by Drayton Bird – Book Reviews

Steve Blakeborough rated it really liked it Dec 10, In order to post comments, please make sure JavaScript and Cookies are enabled, and salrs the page.

Learn the Secrets of Successful Direct Mail. Why some letters fail while others succeed. Thanks for telling us about the problem.

Sales letters that sell. Chris rated it it was amazing Apr 13, Containing examples of real asles letters, it includes plenty of advice on what to avoid as well as what to include.

There are no discussion topics on this book yet. Georgiana Sandu rated it liked it Jul 13, Fine writing or persuasive offer?


The right stuff 7. How to Write Sales Letters that Sell: Let us do it for you too. Be confident without resorting to hype.

The guts of your letter. This book deserves to get five stars.

Books by Drayton Bird. Michael rated it really liked it Aug 19, Now see the letter that prompted those words – and that gave them the highest response they had ever received Why it’s hard to write a good sales letter 2.

How to Write Sales Letters that Sell by Drayton Bird

Nicoleta rated it really liked it Sep 27, Some had doubts, so they tested my copy against alternatives. How to write better. Jul 15, Juuso Lampikoski marked dfayton as to-read. My five star ratings are quite rare and I realise I seem to have given a high proportion to copywriting and direct marketing books.

But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? Money squandered by the lazy.