How to Expand Your Marketing with Pinterest
Why Use Pinterest?
Using Visual marketing is and always will be a popular tool for businesses. Now with camera phones, photos are even more common both in business and recreation use, for many. Sharing has become almost as second nature as breathing. Find out what you need to know about Pinterest
Is Pinterest Part of Your Marketing Strategy?
Right now, you may not have thought about Pinterest as an excellent marketing tool. Every business continually has stories to tell and visual marketing is a great way to tell your story.
Pinterest started in 2010, Pinterest now with over 70 million users and 25 Billion pins. There are 500,000 business accounts. Pinterest’s audience is an actively engaged group. This is a great way to drive traffic to your website or offer.
Here are some national brands who have utilized this particular type of social media to increase their product’s be more appealing to more buyers.
Don’t Just Show Your Products, Show the Lifestyle They Can Create
At present, the top pins are fashion, food, and home decor. and
Lowe’s, a brand that has worked to activity increase Pinterest audiences worldwide. Lowe’s Pinterest subjects include everything from inspiration for new room design’s too amazing gift ideas. That link neatly to their online store and they currently have 3.5 million followers
Bring Pinterest to You
This has appealed to people who still like going to a store to try clothes on. Where they highlight its popular pins and are visual on site in their store locations.
Nordstrom isn’t the only company doing this new type of marketing approach. Target and many others are also transitioning their in-store promotions to the same method.
When you Highlight the most-pinned items in your store front, people are willing to buy. No matter your business, where it is following this marketing technique will certainly make a difference.
Humanize Your Business
Think about the glossy marketing you may be using up to now. One Thing to remember, images can be engaging. Just look at Ben and Jerry’s and see how well it can work.
Ben & Jerry’s Pinterest includes the History of the Company. The People Behind the Pints.Telling their story via pictures, they’ve always showing fans to look at their brand’s wider mission.
Just think your staff, the stores, your customers, and hometown are all worth celebrating. Keep or start showing the human side of your brand. Which, builds a more personal relationship with your customers.
Work to Inspire Your Audience
Look At GE, Most people would probably think they could be one of the last companies on earth that you would see on a Pinterest board. As people may think it’s hard to show the visual side of a manufacturing brand. GE changed and chose to share their inspiration that drives them to innovate. Their clever use of this site as a good way to attract followers by making the most of their stunning pictures of products online.
They show specific ways that their products can be used, with titles like FABULOUS Kitchens, Brilliance in Motion, Gifts for Geeks, and Under the Microscope. GE has created an exciting, original profile that draws many style-conscious followers as it does to techies.
If You do have a business it will be a Pinterest-friendly board. Start to think outside the box. Start Attracting your followers through photos and videos that inspire you and your brand’s innovation.
Pinterest is an awesome visual social platform that increasingly is becoming a powerful source for customers to online store owners.
Visual storytelling is the most popular way to reach your fans right now. Even if you don’t feel like you have the allure that most of the users like remember. It is all about cultivating a body of images that can be used to inspire your followers.
For more ideas on how to make Pinterest the next stage of your marketing campaign, check out ArticulateMarketing.com.